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Targeted Advertising

Facebook Advertising

2 Billion: This is the number of monthly active users on Facebook. Facebook is the largest social media platform in the world, where the average US consumer spends 40 minutes a day. Facebook has become much more than a photo sharing website, it has become one of the largest advertising platforms online. The greatest benefit of Facebook advertising is in its laser-targeted approach. Before the internet era, marketers had no other choice but to use the cold-calling approach to send their message out to prospective clients. This meant that many advertising dollars were wasted, since there was no real way of targeting your exact target demographic. All of this changes with the Facebook Advertising platform. Through Facebook’s platform, you can target a wide range of interests, job titles, behaviours, and so much more. For example, you are in the home renovation industry. You can actually target people on Facebook who are new home owners. Imagine that. You don’t have to waste a single advertising dollar on people who are not a part of that demographic. Once you create a solid buyer persona for your business, the possibilities with Facebook Ads are endless.

Google Adwords

Google Adwords has been at the forefront of online advertising since the year 2000. When someone thinks of PPC Advertising (Pay-Per-Click), the first platform that comes to mind is usually Google Adwords. What differentiates Google Adwords from Facebook Advertising, you might ask? With Facebook Ads, you’re putting your business in front of the eyes of people who you think might be interested in your product, regardless of whether or not they’re looking for you. What’s different with Google is that consumers are actually searching for a particular product or service. In other words, with Google, consumers are knocking on your door with the intent to make a purchase. Google Adwords is more suitable for services that are not always needed; for example an auto mechanic or pest-control. Facebook is great for products or services that are applicable to every-day life, but why would you waste advertising dollars on your auto mechanic business when people only need to visit you when their car breaks down?  If someone is searching for “auto mechanic Montreal” on Google, you can almost be certain that they’re in need of your service immediately.

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